I'm pretty lucky.

I get to do what I love, every day.

Copywriting and content strategy are the perfect blend of strategic thinking, technical insight, and creativity.

I maintain a sharp focus on results, guiding people toward my clients’ organisations - whether that’s to make a purchase, donate, or sign up.

I draw on storytelling techniques, creative writing tools, and thorough audience and competitor research.

Being trusted with an organisation’s marketing is a true privilege - I try to make every word count.

Hi there. I'm Holly. Owner of Dancing Bee and worker bee in residence.

MY BACKGROUND

For over ten years, I had an exciting career in Corporate Communications.

I travelled globally, worked for an FTSE100 tech company and ran communications on a multi-million-pound business transformation programme. I led campaigns, liaised with the media, and wrote announcements for senior leaders sent to thousands of people. I even went down a gold mine in South Africa!

After having kids, I set up as a freelancer and had such a blast, I started Dancing Bee Marketing.

And it's a super fulfilling job. Because marketing matters. If no one knows about you, how can you achieve your organisation's goals?

But making Instagram reels, writing website content that converts, and getting your business to rank on Google is a lot to manage.

Here's where I can help.

I'll get to know your business and the sector in which you operate, inside and out. I use top tier SEO tools to understand what your buyers are searching for. I then design a strategy to guide them to you.

I'm fastidious in monitoring progress and tweaking our strategy as we go.

Why storytelling is important

During storytelling, our brains perform a kind of neural dance, with multiple regions lighting up.

We are more likely to take action and remember facts if they are woven into a tale. We experience a surge of oxytocin and while empathising with the narrator or characters, we feel connected to something bigger than ourselves.

At Dancing Bee Marketing, we strive to create content that leaves a lasting impression with the reader. Content that really connects with them. This is where the magic happens.

Research is a really important part of what I do. I conduct a thorough audience analysis and build a firm understanding of your competitor landscape with keyword research, ensuring that your content will be SEO-optimised.

How we work

Then, the fun begins. I build an approach on how to tell your unique story, and put pen to paper - creating content that tells the story of what makes your business relatable and special to your readers.

They spread the word of where the nectar lies by making a figure-of-eight-shape - aptly named the 'waggle dance'.

Bees can also view a broad spectrum of colours with their panoramic vision. And being able to buzz loudly comes in pretty handy when danger approaches.

I take inspiration from the humble bee's tremendous abilities to understand and react to their environment.

So leave the waggling to me. Like bees, I strive to impress and surprise.

Did you know that bees can dance?